“Boujie, but make it approachable” –FORVR Mood
Beauty influencer and social justice advocate, Jackie Aina, launched her own lifestyle brand, FORVR Mood. She teased her followers with only a name and not giving any hints as to what she was about to release other than it was not beauty related. The initial drop turned out to be four candles with names of cultural colloquialisms often used in the Black, LGBTQ+, and beauty communities. Jackie spoke of her love for greats scents and how she always had candles burning in her home and that it was only right to launch candles.
The marketing videos on the brand’s Instagram page features all four candles being highlighted in an computer generated video of pastels and golds in different backdrops such as a luxurious bathroom and posh living room with a vibey Afro Beats tune playing in the background, an obvious nod to Jackie’s Nigerian roots.
“Think of FORVR Mood as a boujie-on-a-budget haven. Think: *lux, but make it accessible*. We’re boujie, but not b*tchy – we think everyone should have access to products that make them feel like THAT girl. The idea was to create a lifestyle brand that’s fun, light, and prioritizes feeling good. We’re not here to sell you a facade. Every product we create is something Jackie LOVES, actively uses, and makes her life easier. We don’t take ourselves too seriously. We’re in it for the feeling. For the vibe. For the whole mood. AND WE’RE BLACK OWNED!” (FORVR Mood).
On why she started FORVR Mood:
“In today’s stay-low-and-grind climate, whatever happened to taking care of YOURSELF? That’s where we come in. We’re a brand that emphasizes putting yourself first. The grind gon’ always be there, but will your edges? Make sure YOU are good first, sis.” (FORVR Mood).
Caked Up Scent Profile:
Top: Roasted Pistachio, Almond Cream, Pineapple
Heart: Honey, Jasmine, Coconut
Base: Vanilla Bean, Musk
Matcha Business Scent Profile:
Top: Hazelnut Coffee, Almond Milk, Honey
Heart: Coffee, Lavender
Left on Read Scent Profile:
Top: Tropical fruit
Heart: Coconut, Coconut Milk
Cuffing Season Scent Profile:
Top: Fresh Ozone, Salty Lemon, Mineral Citrus
Heart: Iris, Violet, Jasmine
Base: Douglas Fir, Rain Forest Moss, White Cedar
All candles retail for $35 and were sold out shortly after launching. Go Jackie! Since the debut of her brand, FORVR Mood and her candles, she has since release pure silk headbands and pillowcases priced at $28 and $49, respectively.
Learn more about FORVR Mood by heading to their website. If you’re interested in new releases, be sure to sign up for updates.
Image Credit: FORVR Mood, Jackie Aina’s Instagram