H&M announced they will launch 700 plus beauty products under their H&M Beauty moniker. The range will include makeup, hair and body care products,as well as beauty tools. The range will completely replace the current H&M beauty offerings and will be broken into two collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products (GCI Magazine).
The new vegan range, in partnership with makeup artist Raoúl Alejandre, will be available October 2023. SKUs include four mascaras: the Volume Icon Lash, featuring a black formula and hourglass-shaped brush; the Max Drama Lash, featuring a larger brush; the Never-Ending Lash, featuring a tapered silicone brush for separation and definition; and the Forever Curled Lash, featuring a curved silicone brush for curly lashes. (GCI Magazine).
The new H&M Beauty line will be available at over 900 stores worldwide and at H&M.com
From the Company:
The company notes: “Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colors. There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own. We are very excited to have ‘fashion for the face’ on offer at H&M,” said Sara Wallander, concept designer at H&M Beauty. “It’s an opportunity to be inventive, creative and to have fun with colors.” (GCI Magazine)
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